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SC imposes fine on Pepsi, Coca-Cola

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SC imposes fine on Pepsi, Coca-Cola

The Supreme Court imposed costs of Rs 200,000 each on Pepsi and Coca Cola and Rs 100,000 each on ten other organisations for repairing the damage caused by them by painting rocks with their advertisements in Kullu region of Himachal Pradesh.

A three-judge Bench comprising Chief Justice B N Kirpal, Justice K G Balakrishnan, Justice Arijit Pasayat directed the companies to deposit the costs with the Court Registry within 48 hours. The Court has directed the committee to prepare a video film of the entire area so that the Court could view the extent of damage caused by them.

The ten other organisations include Malhotra Book Depot, Fena Detergent, Birla White Cement, State Bank of India, Sleepwell Mattresses, Nestle India Ltd, Annapurna Hotels. The Court issued notices to several other organisations which had painted the rocks with their advertisement and directed them to file replies by September 23.

The organisations to whom notices have been issued include Ayur, Amaron Batteries, Hotel Trishul, Hotel Marble, Marble Gold Chai, Rin Zin Resort, Hotel Prashant, Gagan Vanaspati, Shiva Fun World, Water Fun World and Lake View Cafe.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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