Top Story

e4m_logo.png

Home >> Advertising >> Article

SC imposes fine on Pepsi, Coca-Cola

17-September-2002
Font Size   16
SC imposes fine on Pepsi, Coca-Cola

The Supreme Court imposed costs of Rs 200,000 each on Pepsi and Coca Cola and Rs 100,000 each on ten other organisations for repairing the damage caused by them by painting rocks with their advertisements in Kullu region of Himachal Pradesh.

A three-judge Bench comprising Chief Justice B N Kirpal, Justice K G Balakrishnan, Justice Arijit Pasayat directed the companies to deposit the costs with the Court Registry within 48 hours. The Court has directed the committee to prepare a video film of the entire area so that the Court could view the extent of damage caused by them.

The ten other organisations include Malhotra Book Depot, Fena Detergent, Birla White Cement, State Bank of India, Sleepwell Mattresses, Nestle India Ltd, Annapurna Hotels. The Court issued notices to several other organisations which had painted the rocks with their advertisement and directed them to file replies by September 23.

The organisations to whom notices have been issued include Ayur, Amaron Batteries, Hotel Trishul, Hotel Marble, Marble Gold Chai, Rin Zin Resort, Hotel Prashant, Gagan Vanaspati, Shiva Fun World, Water Fun World and Lake View Cafe.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign