SBI Funds Management Pvt Ltd (SBIFMPL) has called for a nationwide pitch to select its creative Agency on Record for this year. The pitch is currently underway in Mumbai.
The qualifying criteria for the pitch require agencies to be ranked between 1 and 15 as per Brand Equity’s Ranking for 2011. The agency should also have a full-fledged office in Mumbai with the required expertise and resources to carry out the scope of work, including complete planning, strategy and execution of all the marketing communication requirements of SBIFMPL under one roof.
The selected advertising agency would be responsible for complete planning, strategising and execution of communication/ branding requirements of SBIFMPL. The scope of work also includes keeping track of all campaigns/ activities of SBI Mutual Fund’s competition and providing analysis of the same periodically for strategic inputs apart from providing innovative ideas/ concepts.
The technical and commercials bids have been requested separately and the last date of submission of proposals is October 18, 2011. The commercial bids, however, have to be submitted in the form of monthly retainership fees only.
For the record, SBI Funds Management Pvt Ltd is one of the leading fund houses in the country with over 24 years’ experience in fund management. SBIFMPL is a joint venture between State Bank of India, one of India’s largest banking enterprises, and Amundi, one of the world’s leading fund management companies. Today the fund house manages over Rs 47,000 crore of assets and has a diverse profile of investors actively parking their investments across 36 active schemes.