SBI Life Insurance has completed the review process for its creative business and decided to retain O&M. The other agencies in the fray were Grey Worldwide, Saatchi & Saatchi and Contract. The account size is Rs 15 crore.
Confirming the development, Pradeep Pandey, Communication Manager, SBI Life, said, "We have decided to continue with O&M. Their presentation completely fit the bill. They were bang on the brief given to them on both strategy and creative."
The recent SBI Life campaign that focussed on its Lifelong Pension scheme was created by O&M.
State Bank of India is India's largest bank with over 9,000 branches and seven associate banks, and has a 30 per cent market share. SBI Life, its insurance venture, is another step aimed at making it a universal bank as it already has subsidiaries for housing finance, merchant banking, mutual funds and primary dealership in government papers and factoring businesses.