When it comes to creativity, agencies are expected to be anything but mundane or routine. True to their calling, agencies have been at their wackiest best in saying Sayonara to 2008 and Bonjour to 2009. exchange4media wades through some of the interesting greetings that would bring a smile for a long time to come.
Remembering 2008 in style
Amid the economic slowdown, budget cuts, recruitment woes, terror attacks, agencies sought to spread some cheer.
With an overall good year in 2008, JWT India looked back in style. It’s ‘Lead India’ campaign has been winning accolades at several forums. The agency had also put up a good show at Cannes Lion 2008, Grand Prix 2008, Abbys 2008, and Effies 2008, to name a few. Reasons enough to justify blowing one’s own trumpet, well in this case it was an entire orchestra! JWT Mumbai created a viral to showcase its achievements during 2008. Click here to watch the viral (http://18.104.22.168:8000/help/bo/jwt.html).
The team that created the idea included copy writer Simone Patrick, Art Director Shashank Jha, and Menaka Menon in client servicing.
Another agency that witnessed quite a lot of action in 2009, including a buyout deal with Omnicom, was TBWA\India. Taking forward its disruptive theory, the agency’s New Year greeting, too, had a ‘disruptive’ thought process. Themed as ‘Lets Drink… to a great 2009!’ the greeting card created by TBWA\India and sent out to its associates featured ‘recipes’ for some ‘success cocktails’ – ‘Singapore Scam’, ‘Death by Research’, ‘Pitch Punch’, ‘Long Meeting Iced Tea’, ‘Sex on the Brief’, and ‘Budget Surprise’.
Needless to the say, the ‘recipes’ were as wacky as ever. The team behind the creatives included Ambareesh Chakravarty, Rahul Ghosh and Kashyap Joshi.
Greetings for a social cause
Rediffusion Y&R took the CSR route in its greetings, keeping in mind the 26/11 Mumbai terror attacks. The agency sent out mailers that stated: “This year we have decided not to send greeting cards. The money saved will go to the Citizen for Justice and Peace (CJP). Post the 26/11 terror attacks, CJP has been conducting a survey across hospitals and providing financial and medical aid to victims as well as their families. If you feel the need to contribute, contact them on + 91 22 26602288.”
As ad agencies bid adieu to 2008 and welcome 2009 in their own style, one can look forward to see this creativity spill over to their work during 2009.
A happy thought indeed to start the New Year with.