Quasar, full service digital agency (part of the WPP Group) announced the appointment of Saugata Bagchi as the new Regional Head, West & South. Bagchi will report into Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai.
Prior to joining Quasar, Bagchi headed the Mumbai and Bangalore offices at Tribal Worldwide, India. Here he was responsible to drive business not only for the two regional offices, but also managed the agency's national mandate. He was instrumental in establishing the agency as the digital agency of record for prestigious clients including Hindustan Unilever, Emirates, McDonalds and developing the agency’s technology, social media & digital analytics skill sets. With his experience in sales, marketing and advertising across FMCG, media and entertainment, insurance, healthcare and automotive over the last 12 years, Bagchi looks at marketing challenges in a media agnostic manner and strives for solutions which would be conducive to the chosen media.
Gaurav Nabh, Business Head, Quasar said, “Saugata is a born leader, taking on challenges head on, something that he has demonstrated repeatedly across all his assignments. He brings with him a lot of experience and knowledge of consumers, and the ability to engage and delight them online, something that our clients will benefit from immensely. I am looking forward to working with Saugata in bringing great new ideas for our customers and growing our client base in Mumbai and Bangalore.”
Speaking on his appointment, Saugata Bagchi, Regional Head, Quasar said, “Given the accelerated growth path Quasar is on, I believe this is the right time for me to take up the opportunity to navigate the western and southern regions at Quasar to drive business. Tasked with growing the already increasing client list in Mumbai, my mandate also includes setting up offices in other cities in West & South India, and contribute significantly to put the agency amongst the Top 5 digital agencies in India. With the help of a great team here, I am very sure that we'll get there in the near future.”
Bagchi brings to the table a vast domain knowledge, a keen understanding of business requirements and enjoys working across different media boundaries to ensure implementation of the core business strategy.