Top Story

e4m_logo.png

Home >> Advertising >> Article

Satyam Infoway hikes Net access rates for the second time this year

27-April-2001
Font Size   16
Share
Satyam Infoway hikes Net access rates for the second time this year

Reversing the trend of last year, Satyam Infoway, the Internet services provider (ISP) arm of the Satyam Group has hiked the access rates of its services for the second time this year. Satyam’s ‘Unltd’ range, which is focused on heavy users of the Internet, has seen a cumulative price increase of over 22 per cent since the beginning of this year. The first increase of 15 per cent happened in January 2001, whereas now Satyam has hiked up the charges by 7 per cent.

Confirming the hike, the firm’s president, Internet access, Mr. Ramesh Ramanathan said: “Over the last 15 months, the position of ISPs in India has become untenable. The prevailing prices therefore do not reflect the market dynamics and are unviable for the industry. This needs to change. Our effort at increasing prices is a reflection of this position.”

According to the ISP industry, primarily companies who are infrastructure providers, which provides bandwidth to the ISPs and who in turn compete in the retail segment have driven Internet access charges down to abnormally low levels. This forced ISPs to drop their access charges too, last year, in bid to garner more subscribers. And Satyam had led the pack in dropping prices by introducing a package for unlimited access at Rs 299.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO