Satyam Infoway’s ambitious plan for its nationwide branded cyber café chain I-way, will look for value add-ons to leverage the real estate space as well as generate alternate source of revenue.
It will be looking for tie-ups with portals, especially the online education ones to drive traffic. Tie-ups with job sites are also in offing where online testing can be administered at Satyam I-way centres.
The cyber café chain, which went through an identity change from Satyam I-zone to Satyam I-way, with a new tagline of ‘think future, log on,’ had redesigned its cafes, including the way in which the computer tables are designed, and opted for standardised colour schemes.
All cafes are linked with leased ISDN lines, which offer higher speeds. Satyam wants to set up at least 500-cyber café’s by this March from the approximately 180-cyber café’s it has now. It plans around 1000 by the year-end. So far, there are around 39 I-ways in Chennai, with 30 more being kicked off shortly, 80 in Delhi and 40 in Mumbai. Bangalore and Hyderabad are the next cities targeted by the chain.
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