Top Story


Home >> Advertising >> Article

Satyajit Sen to bid adieu to ZO, to join Samsung India

Font Size   16
Satyajit Sen to bid adieu to ZO, to join Samsung India

Satyajit Sen, CEO, ZenithOptimedia is set to exit the agency. He is joining Samsung India, highly placed industry sources have confirmed. In his new role, Sen will report to Ranjiv Singh, who recently joined Samsung India as Marketing Head. (Ranjiv Singh joins Samsung India as Marketing Head) .

Sen had joined ZenithOptimedia in September 2006. He was elevated to CEO in 2009 from Managing Director (North), and has been with the agency for over seven years now.

Prior to joining ZenithOptimedia, Sen was Vice President, Mediacom, where he had two stints. Prior to that, he was with Maxus Delhi as General Manager.

Sen brings on board over two decades of rich media experience in his new role at Samsung India, which includes his role as a Media Controller in Ogilvy India, and Associate Vice President at Initiative media.

He had started his career as a media planner with FCB in 1990.

There was no confirmation received from either Satyajit Sen or Ranjiv Singh at the time of filing this report.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by

Aims to feature among top five players in the bath solutions space by 2020