Media agencies have been facing the allegation is that they are all about rates and getting inventories on the lowest possible prices. On the other hand, media agencies believe that channels are investing huge monies for few GRPs and then passing that on to the client. Will media agencies and media owners ever see eye to eye? Is the future this rate game?
The session on ‘Media Service Brands & Media Owners: Cross purposes or same team’ will raise these pertinent questions at the exchange4media Conclave 2010, being held in Delhi on June 9.
The two panellists representing the media side are Satyajit Sen, CEO, ZenithOptimedia; and Sudha Natrajan, COO, Lintas Media Group; while Maheshwar Peri, President, Outlook Group; and Rahul Dev, CEO, CNEB, will represent the media owners’ side. Ajay Kakar, CMO, Financial Services, Aditya Birla Group is the Session Chairperson.
The exchange4media Conclave, the annual flagship event of the exchange4media Group, is special this year as it marks the commencement of the Group’s 10th Anniversary celebrations. The theme for the Conclave this year is ‘Rebooting the Indian media and advertising industry’.
The exchange4media Conclave 2010 is presented by Dainik Jagran. The Delhi leg of exchange4media Conclave 2010 will be held on June 9, while the Mumbai leg will be held on June 11.
This year, readers can follow the latest developments and discussions regarding the Conclave on Twitter, the hashtag for which has been set as #e4mC2010. An exchange4media brand page has also been initiated on Facebook at http://www.facebook.com/pages/exchange4media/117658164936658.