Top Story

e4m_logo.png

Home >> Advertising >> Article

Saregama releases first brand film to announce price reduction in their products

25-November-2017
Font Size   16
Share
Saregama releases first brand film to announce price reduction in their products

Saregama, the oldest music label and youngest movie studio, announced a price reduction of their popular digital audio player range: Carvaan and Carvaan Mini. The variants of Carvaan that were originally priced at Rs 6490 and Rs 6990/- will now be available at price point of Rs 5990 and Rs 6390 respectively. Carvaan Mini that was available at Rs 2490 will now be sold at Rs 2290. The move comes in the wake of the newly announced GST reduction, whose benefit the company has decided to pass on directly to its customers.

The price reduction is accompanied with the first brand film for Saregama Carvaan released across the digital domain. The film talks about a unique connect that people have with old songs, and how these songs become emblems of different phases of their lives. Showcasing the relationship between a husband and wife over the years and how music defines the very essence of their being - the ad is effective and simple, in evoking a deep sense of nostalgia and pathos in the viewers’ minds. This is extended in developing a special bond with the couple’s son as well and positions Saregama Carvaan as the perfect gift for the parents.

Vikram Mehra, MD, Saregama shared his thoughts on the occasion, “Saregama Carvaan has been universally accepted by all as a unique gifting product.. Music evokes the deepest and the most personal of emotions, and we wanted to extend this core thought in Carvaan’s brand film. We wanted to tell an authentic story that rings true in every household. Through this TVC we have tried to narrate a story about the enduring fabric of a family and how Saregama Carvaan can be the unique gift to tide over all phases of life. I hope this ad connects with everybody out there – its all heart.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO