Close on the heels of appointing Initiative as its media agency of record, Saregama India Ltd is now looking for a creative partner. The pitch process is expected to commence soon. The business is expected to be pegged upwards of Rs 12 crore.
The media pitch commenced in May 2006 and marks the first time that Saregama India signed on a media partner.
Gavin D’Abreo, Head-Marketing, Saregama India, said that the organisation had worked with agencies prior to this, but not as a partner. He said, “The creative needs are very different. We have worked with both big agencies and boutique kind of agencies, depending on our requirements.”
D’Abreo is clear that the organisation will take its time in zeroing in on the right creative partner and that there was still time before we can hear more on this aspect of business.