Top Story

e4m_logo.png

Home >> Advertising >> Article

Sapient wins twelve ADDY awards in California

14-April-2007
Font Size   16
Share
Sapient wins twelve ADDY awards in California

Sapient, an interactive marketing agency, has won a total of twelve ADDY awards from the Greater San Francisco Ad Club and the San Diego Ad Club. The ADDY award recognizes and rewards creative excellence in the art of advertising and given annually by local Ad Clubs in major cities across the United States.

“We are honoured to be recognized as an innovative interactive marketing agency by two of the most prestigious Ad Clubs on the US west coast,” said Gaston Legorburu, chief creative officer for Sapient.”

“Clients in this region are realizing that they don’t have to sacrifice first class creative to get the digital marketing prowess they also need. Our Experience Marketing practice is growing so fast because we can deliver that nirvana where great creative produces measurable results and the kind of customer insights that help clients win.”

At the San Diego Ad Club’s ADDYs Award Gala, Sapient took home a total of eight awards, including Gold ADDY for its development of the Sony VAIO Essence B2C Micro site. The company also received three Silver and four Bronze awards for its work with Sony on a variety of Web sites, Micro sites and Web/online campaigns.

Earlier, Sapient received four additional awards from the Greater San Francisco Ad Club for outstanding creative work. Sapient was awarded a Gold ADDY in the Elements of Advertising/Animation category for the Logitech.com/Vista Partnership, two Silver awards in the Interactive Media category for the Quicken.com and G4TV.com Web sites, and a Bronze ADDY for the HondaJet.com Web site.

“We are very proud of our teams for delivering creative work that not only wins awards amongst our peers, but also delights users and delivers significant business value to our clients,” said Jim Magill, Vice President, Sapient. “The recognition truly attests to calibre of our talent pool and the expanding scope of our capabilities.”

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India