Top Story


Home >> Advertising >> Article

Sanyo launches digital cameras in India, plans host of marketing activities

Font Size   16
Sanyo launches digital cameras in India, plans host of marketing activities

Japan-based global consumer electronics company, Sanyo, introduced its range of digital cameras for the Indian market in the Capital on March 6. With a 23 per cent market share globally in the digital camera space, Sanyo intends to be the number three digital camera company in the next three years.

The company launched two of its models VPC-E60, priced at Rs 15,990, and VPC-S60 at Rs 10,990. Another eight models priced between Rs 8,990 and Rs 59,990 will be launched during May-June 2007.

Speaking on the occasion, Keiji Oshima, President, Sanyo India, said, "We estimate the size of digital camera business in India at around 500,000 units and expect it to grow further rapidly in the next two years. We intend to further increase our global business success in cameras by offering most technologically advanced products in India. We see immense growth opportunities in the country and have big plans to make India one of our pillars for growth."

He further said, "We aim to grow our business in India as we see huge potential in the Indian market. Our aim is to be among the top three digital camera companies in three years."

The company will be looking at achieving close to 10-12 per cent market share (digital camera space) in three year's time.

Sanyo has planned a host of marketing activities to support its product line-up. Manjunath Prasanna, National Product Head-Digital Products, Sanyo BPL Pvt Ltd, said, "We have an integrated marketing plan, wherein we will showcase impressive range of cameras addressing key price points. Besides aggressive pricing for consumers, there will be attractive incentives for dealers too."

There will be brand campaign on TV and magazines. The print campaign will start from March 7. The promotional mix constitutes event led consumer offers, creation of demo zones at important customer reach points, creating brand awareness through road shows and exhibitions, the products will be displayed at high traffic prominent installations like airports. There will be direct marketing activities too.

Sanyo might also look at roping in a brand ambassador for their new range of products. However, the time frame for the same is not yet known.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video