Sanyo BPL is on the hunt for a new creative agency. Triton, which bagged the account around two years ago, is the incumbent agency. The size of the business when Triton had bagged the account was close to Rs 18 crore. Sources say that the size of the business could be more than Rs 18 crore now.
Confirming the development to exchange4media, a spokesperson from Sanyo BPL said, “We have resigned the agency and now are on the process of looking at a new one. We will be calling in for a pitch very soon.”
He further said, “Basically, we are looking at an agency which is not handling any conflicting account. Secondly, an agency with good infrastructure and set up in Bangalore with some nationwide presence is what we are looking at.”
The relationship between Triton and Sanyo BPL was going to through a rough patch for sometime, and Sanyo BPL’s move to call for a pitch have not raised many eyebrows.