As new President, Desai’s states that his agenda is to deliver clients the best creative output. “My top most agenda is to guide my agency, especially the creatives, to a new level across all clients.”
This appointment puts Desai as a clear No 2 in the agency. He will report to McCann South Asia Area Director – Sorab Mistry. In a surprising move, the earlier President Nikhil Nehru had quit the agency after a long innings. The post of the president had been vacant since.
Desai takes over at a crucial time. McCann has lost significant business, including high profile accounts like Reckitt Benkiser and Gillette. Says Desai, “Well, the gains and loses are the part of the game. Sometimes you win and sometimes you loose. But we look forward for some significant growth in the upcoming year”.
(This news was first run on exchange4media website on December 18 at 10.15 am)