Top Story


Home >> Advertising >> Article

Sansui associates with KKR for the 9th IPL season

Font Size   16
Sansui associates with KKR for the 9th IPL season

Sansui, the No. 1 Japanese consumer electronics brand in India, has associated for the third consecutive year as the official partner of the Kolkata Knight Riders (KKR) franchise in the ninth season of the Indian Premier League. The logo of Sansui will appear on the back of KKR jersey.

Kolkata Knight Riders has been a consistent and assiduous team when it comes to playing IPL matches. They have won the championship twice in year 2012 and year 2014.The KKR brigade has some acclaimed names from the cricket fraternity such as Gautam Gambhir, Yusuf Pathan, Robin Uthappa, Morne Morkel, Andre Russell, Sunil Narine, Brad Hogg, to name a few, who are also known for their powerful performances in the T20 Format. Like KKR, Sansui also believes in offering power packed performance through its wide range of Televisions that are known for great sound quality and picture capabilities.

Speaking about this association, Amitabh Tiwari, COO, Sansui said, “I am very excited to take this association forward for the third consecutive year. It has been an amazing journey with the team KKR who have become an integral part of the Sansui family. The sturdiness of the team resembles our product line-up seamlessly. With this collaboration we want to create the same excitement through our products amongst the consumers the way in which team KKR entertains the audience. We wish the team all the very best for their forthcoming innings and hope that they outshine others this season.”

With an aim to bring alive the spirit of IPL, Sansui will also be launching special campaigns with team KKR and promote its premium TV ranges during the IPL season.

Tags KKR

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO