Sanjoy Chakrabarty has joined Dentsu for its media venture, which will be announced soon. He is joining as Chief Operating Officer and will oversee the setting up of this forthcoming media entity for Dentsu in India. He moves from GroupM, where he was National Director (Sports and Entertainment).
Announcing the appointment, Sandeep Goyal, Chairman, Dentsu India, said, “We have active plans for establishing a major presence in the media space in times to come. Sanjoy is the first pivotal appointment for planning and executing our media presence in keeping with our global standing. Sanjoy brings experience, maturity, bandwidth, stature and outreach to Dentsu. I am sure he will enjoy building a new business and new organisation in the days ahead.”
Chakrabarty has 22 years of domain experience and is optimistic about the new assignment. “To be actively involved in shaping Dentsu’s entry into the media space is exciting and challenging. It provides an opportunity for experiencing the best of both worlds – implementing the global learning of media management practice of Dentsu in the Indian business environment with entrepreneurial skills,” he said.
At present, Dentsu buys media through its two full service ad agencies – Denstu Communications and Dentsu Marcom.
Commenting on his stint at GroupM, Chakrabarty said, “It was a great learning experience, given the sheer scale of activities there, and I’ve had a very productive time there.” Regarding his decision to Dentsu, Chakrabarty added, “The agency has been very active and is scaling up its operations aggressively, and to be in the midst of it all, I think, is a great opportunity.” Chakrabarty will continue to be based in Mumbai.
Having started his career with Mudra, where he worked for nearly 12 years, Chakrabarty subsequently moved to HTA/GroupM, where he has been for the last 10 years or so. During his stint at GroupM, he was instrumental in setting up the Centralised Buying function (CIU). He had also conceived and developed GroupM’s proprietary media rate benchmarking system – ‘Media Mechanix’. Chakrabarty also did a stint in Shanghai in 2005, which gave him an opportunity to work in the most dynamic and fastest growing media market in the world today.