Top Story


Home >> Advertising >> Article

Sanjay Thapar elevated to succeed Vibha Desai, Nishi Suri also promoted in Mumbai

Font Size   16
Sanjay Thapar elevated to succeed Vibha Desai, Nishi Suri also promoted in Mumbai

Vibha Desai-Executive Director O&M Delhi has called it a day. Sanjay Thapar who is currently the head of advertising in Delhi would succeed Vibha Desai. In a related development Nishi Suri who was the head of advertising in Mumbai and Thapar’s counterpart has also been promoted as the Group Head of all Mumbai based businesses. Talking to exchange4media Piyush Pandey, President O&M confirmed the developments and remarked “ We are thankful to Vibha for her contribution to O & M Delhi and we wish her success in whatever she chooses to do.”

Speaking to exchange4media Thapar shared “ I am looking forward to my new role and the challenge it brings and I am excited about it.”

Thapar has been with O&M Delhi for the last six years. Thapar started his career from Bata India in 1987 and in 94 joined Maa Bozzell where he worked both in Delhi and Bangalore post, which he joined Mudra before joining O&M and working his way up.

As part of his new responsibilities Thapar would also be responsible for other divisions of Ogilvy such as Ogilvy Landscapes (outdoor media business), Ogilvy Outreach (rural communication division), OgilvyLive (ground-level brand communication division) and Ogilvy Signscapes (retail brand identity division).

Thapar would formally take over from Desai on 1st July as Desai is serving her notice period and will exit out on 30th June.

Speaking to exchange4media Desai reminiscences “I have enjoyed my 13 years at O&M and it’s been very satisfying. I wanted more challenges and I had outgrown my role here. I have been wanting to move on for sometime but every time I wanted to do this Piyush persuaded me to stay on “. On what next Desai says she has 3 options and will make a choice in next few weeks. For now she wants to take a 4-week break and go to the hills or to a beach.

Desai started her career in advertising with FCB-Ulka in 1984. At FCB Ulka the seven-year itch made her to move to O&M. Desai has spent the last 9 years in Delhi as the manager of the Delhi office. Before Desai became the manager of the Delhi office in 1995, Desai was the media controller for O&M.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow