Sanjay Thapar elevated to succeed Vibha Desai, Nishi Suri also promoted in Mumbai
Vibha Desai-Executive Director O&M Delhi has called it a day. Sanjay Thapar who is currently the head of advertising in Delhi would succeed Vibha Desai. In a related development Nishi Suri who was the head of advertising in Mumbai and Thapar’s counterpart has also been promoted as the Group Head of all Mumbai based businesses. Talking to exchange4media Piyush Pandey, President O&M confirmed the developments and remarked “ We are thankful to Vibha for her contribution to O & M Delhi and we wish her success in whatever she chooses to do.”
Speaking to exchange4media Thapar shared “ I am looking forward to my new role and the challenge it brings and I am excited about it.”
Thapar has been with O&M Delhi for the last six years. Thapar started his career from Bata India in 1987 and in 94 joined Maa Bozzell where he worked both in Delhi and Bangalore post, which he joined Mudra before joining O&M and working his way up.
As part of his new responsibilities Thapar would also be responsible for other divisions of Ogilvy such as Ogilvy Landscapes (outdoor media business), Ogilvy Outreach (rural communication division), OgilvyLive (ground-level brand communication division) and Ogilvy Signscapes (retail brand identity division).
Thapar would formally take over from Desai on 1st July as Desai is serving her notice period and will exit out on 30th June.
Speaking to exchange4media Desai reminiscences “I have enjoyed my 13 years at O&M and it’s been very satisfying. I wanted more challenges and I had outgrown my role here. I have been wanting to move on for sometime but every time I wanted to do this Piyush persuaded me to stay on “. On what next Desai says she has 3 options and will make a choice in next few weeks. For now she wants to take a 4-week break and go to the hills or to a beach.
Desai started her career in advertising with FCB-Ulka in 1984. At FCB Ulka the seven-year itch made her to move to O&M. Desai has spent the last 9 years in Delhi as the manager of the Delhi office. Before Desai became the manager of the Delhi office in 1995, Desai was the media controller for O&M.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking