Sanjay Shukla has been elevated to the role of Chief Executive Officer at Percept Activ. In his new role, Shukla will spearhead a team of over 100 people and be responsible for business development, ensuring smooth functioning of the entire organisation, encompassing training and manpower development, scaling up the existing properties for clients in the brand activation domain and paving the roadmap for the overall business of Percept Activ.
Shukla had joined Percept as Business Head for the Activations & Events Division in Delhi. His proactive planning, coupled with his expertise in market penetration, account management and skills in business development gave birth to Percept Activ, where he was serving the company in the capacity of COO.
For the record, Percept Activ was established with a vision to focus on Brand Activation projects functioning in the domain of below-the-line brand communication activities, encompassing promotional and event based activation. The company creates and provides customised solutions to brands to enable them to effectively connect with their target audience and focus on building new events and properties as well as scaling up existing properties for clients in the brand activation space.