Top Story


Home >> Advertising >> Article

Sandeep Goyal’s Mogae picks equity stake in Sanjeev Kapoor’s Turmeric Ventures

Font Size   16
Sandeep Goyal’s Mogae picks equity stake in Sanjeev Kapoor’s Turmeric Ventures

Sandeep Goyal’s Mogae Group has invested in Turmeric Ventures, the company owned by Chef Sanjeev Kapoor, which will soon be launching a 24x7 television channel dedicated to food. The channel is expected to go on-air before the end of the year. The Astro Group of Malaysia is investing $28 million in the new channel and will hold majority stake.

Sandeep Goyal, a former Group CEO of Zee Telefilms (2001-02), is the founder Chairman of Dentsu India, which currently has four full service ad agencies in its fold, with 2010 capitalised billings of Rs 1,200 crore. The Mogae Group owns 26 per cent in all of the Dentsu ventures in India. Mogae also owns 49 per cent stake in a JV with Dentsu for the Middle East headquartered in Dubai.

Mogae has a 50:50 JV with the TOI Group in the venture Indian Fantasy Games, which runs gaming portal Mogae is also a co-promoter with TOI, Star TV and Zee Group in, a media trading portal. Mogae is also a co-owner in two PR firms: Torque and Midori.

Mogae and Astro Malaysia already have a 50:50 JV, Mogae Digital, which is a key player in mobile VAS services. Both Mogae and Astro are also co-investors in Diginatives, a software company specialising in educational products.

Goyal’s Mogae will own 20 per cent in Turmeric Ventures, the original investment vehicle of Chef Sanjeev Kapoor. The stakes of the original promoters will get proportionately diluted post the Astro investment.

Tanya Goyal, Director, Mogae Group said, “We are delighted to be joining Chef Sanjeev Kapoor in his dream venture. Sandeep and Sanjeev are old friends. We believe Turmeric’s round-the-clock food channel will be a path breaker and we at Mogae are proud to be associated with it.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business