Sandeep Chhabria has been appointed as the Creative Head, Events & Activation of Percept One with effect from 16th August, 2016.
He will be responsible for generating ideas across Percept One divisions namely, Percept Ice, Percept Activ and Percept Profile. Across IPs, content, sponsorship, digital, events and brand activation. He will also be responsible to create cutting-edge concepts & strategies maximising Percept One’s integrated capabilities, in order to help brands reinforce their leadership position & surpass their market ambitions.
Commenting on his appointment, Nupur Mahajan, Chief Executive Officer, Percept One, said, “Percept One’s core philosophy of form and fluidity makes every brand engagement corridor the hero. Form, or the central pillar, is not necessarily brand advertising, it is equally experiential and brand activation. With this thought, is our integrated agency approach – our oneness – and it is then natural that we bolster the thinking talent across Percept One. Idea-led strategy and implentable ideas is Sandeep’s brief and given his track record, our clients stand to benefit.”
Chhabria brings with him wide-ranging experiences spanning a decade across Televised Content, Celebrity Management, Copywriting & Special Events. Having kicked off his career as an apprentice in content development at NDTV Media, he went onto achieve numerous credentials at reputed organizations such as Balaji Telefilms, Gitanjali Lifestyle, Carving Dreams Live & Seventy Event Media Group.
He was a core group member of several marquee projects such as Star Parivaar Awards, Star Plus Rishta Wahi Soch Nayi Rebranding Event Series, yooPune by Phillipe Starck India Launch, Vodafone McLaren Mercedes Speedfest with Lewis Hamilton & Jaguar F-Type India Launch Tour.
Speaking on his new role as Creative Head, Events & Activation, Percept One, Chhabria said, “Percept One provides for an outstanding platform with limitless brand building possibilities and I am honoured to be a part of this new chapter in Percept’s trajectory. I look forward to building brands from end – to – end.”