The Advertising Club, Bangalore has elected Sanchayeeta Verma, Managing Partner, Maxus South India & South Asia, as the President of the club. Verma has taken over the mantle from Malavika Harita of Saatchi & Saatchi Focus Network.
Verma started off her career with the TTK group in 1994. She exudes over 22 years of rich experience in advertising, marketing, media and communications and has worked across various industry sectors. Verma has been associated with Ad Club since the last 3 years.
Speaking about her upcoming plans for Bangalore Ad Club, Verma said, “Bangalore has a perfect balance of seasoned thought-leaders with an increasing number of dynamic, young and fresh talent which I would like to capitalize through our new initiatives at the club. We are gearing up for our biggest annual award night – The Big Bang awards which recognizes the creative excellence in media and communications. We also plan to introduce events which will go beyond work into play and collaborate all our members. Some of the initiatives in the pipeline are incentivizing Ad Club members to bring in some leading rock bands for members-only nights and a gaming event to bring out the gamer in every one of us.”
The registrations for Big Bang Awards 2016 have already started and last date to submit entries is August 5, 2016. Keeping in mind the changing media scenario, many categories have been added this year especially in the digital, strategy and data spaces.
Commenting on the appointment, Arvind Kumar, Executive Director, Ad Club Bangalore said, “The Ad Club will benefit from the vast experience and exposure Sanchayeeta has in her role as Managing Partner of South India and South Asia for Maxus Group. Her enthusiasm and energy to increase the Ad Club activities and enhance its image and make it more contemporary, will help in making Bangalore Ad Club into a very active body in South.”
The Ad Club Bangalore holds a variety of events right from Sports tournaments to Advertising and Creative Quiz, Panel discussions and many more to engage a larger audience at the Club.
Talking about contemporary programs Verma stated, “I would like to extend Maxus global initiative ‘Walk the Talk’ which aims at catalyzing a level playing field for women at work, more so as they climb the corporate ladder. We have seen women are less likely to put themselves forward due to various reasons. At the same time, building a pipeline of female leaders takes time. We want to roll out Maxus ‘Walk the Talk’ two-day experience to our women Ad Club members sometime soon and I am eagerly looking forward to it.”
Sonia Serrao from Tata Global Beverages, Akshar Peerbhoy of Maa Communications and Nidhi Lall of Saatchi Focus Network are the new additions to the Managing Committee of the Club.