Top Story

e4m_logo.png

Home >> Advertising >> Article

Samsung's Rs 15 crore plus Outdoors account to be shared by Posterscope, Portland & TDI

17-February-2005
Font Size   16
Samsung's Rs 15 crore plus Outdoors account to be shared by Posterscope, Portland & TDI


Confirming the development to exchange4media, Jake Huh, General Manager, Cheil Communications, said, “These three agencies suited our requirements. TDI has strong muscle around the airport area while Portland has a scientific approach with a good network. And Posterscope’s turnaround time is the lowest and their work matches global standards.”

On the win, Gautam Chadha, Country Head, TDI Media Services, said, “We have worked with Samsung in the past and we know what the brand requires. This, coupled with our ability to generate innovative work, is what went in our favour.”

An upbeat Jignesh Sharma, CEO of Posterscope, said, “We have the biggest network in the country which is unmatched. We have the best team and the support from our international partners adds to our credibility.”

Cheil reviews Samsung's OOH agencies every year and this time the company wanted innovative and clutter-breaking outdoor advertising. Some of the parameters considered in selecting the agencies were reach and network, format used, turnaround time, support function, value addition and prior experience with Samsung.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign