Confirming the development to exchange4media, Jake Huh, General Manager, Cheil Communications, said, “These three agencies suited our requirements. TDI has strong muscle around the airport area while Portland has a scientific approach with a good network. And Posterscope’s turnaround time is the lowest and their work matches global standards.”
On the win, Gautam Chadha, Country Head, TDI Media Services, said, “We have worked with Samsung in the past and we know what the brand requires. This, coupled with our ability to generate innovative work, is what went in our favour.”
An upbeat Jignesh Sharma, CEO of Posterscope, said, “We have the biggest network in the country which is unmatched. We have the best team and the support from our international partners adds to our credibility.”
Cheil reviews Samsung's OOH agencies every year and this time the company wanted innovative and clutter-breaking outdoor advertising. Some of the parameters considered in selecting the agencies were reach and network, format used, turnaround time, support function, value addition and prior experience with Samsung.