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Samsung vaults high with Olympic special high-end phones

06-August-2004
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Samsung vaults high with Olympic special high-end phones

Samsung India is certainly doing its bit to spread the Olympic fever. The company has launched three high-end slide mobile handsets -- SH D410, SGH E800 and SGH E810 -- especially for the Olympic season.

“The sleek, sliding handsets and their physical characteristics have been linked to the flexibility of an athlete. We are offering three mobile handsets which would directly involve you with the Olympic fever,” said Kunal Ahooja, Vice-President (telecom), SIEL. Ahooja also announced a special offer for those buying Samsung sets this year: customers would get an extended warranty of three years.

Speaking on the unique features of the handsets, Ahooja said, “The D-410 is Samsung’s first slide-phone product. The E800 has the ability to cancel ambient noise outside and the E810 has a 180-degree rotating camera with video and flash that can capture sporting action from any angle.”

Asked to comment on the company’s aggressive sports marketing strategy, Ahooja said, “Samsung’s corporate agenda believes that sports is a very effective tool in reaching out to customers. Samsung India has been involved with the Olympics for a long time. This time we are involved as the wireless communication equipment sponsor. This involvement will continue till Olympics 2008 in Beijing.”

Elaborating on the involvement with Olympics, he said, “We are providing services such as information on the Olympics on demand, Olympics community messaging, schedule alerting to the Olympics staff, etc.”

Brian Lee, Team Leader (telecom products), SIEL, said that the new features of the Samsung phones would clearly provide them an edge. “The D410 will be priced at about Rs 20,000. For the other two phones the prices are still being determined,” he said.

“The phones are very India-specific. We have incorporated features like SMS in Hindi and four other regional languages,” he added.

When asked if Samsung is planning to start mobile handset manufacturing in India, Ahooja said, “There is no plan as such. We have forwarded a proposal to the Indian Cellular Association. Talks are on between them and the Government.”

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