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Samsung to unveil fresh range of mid-to-high-end cell phones

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Samsung to unveil fresh range of mid-to-high-end cell phones

Samsung India has planned to launch four new GSM cell phones between October and December 2004, informed Kunal Ahooja, VP-Telecom, Samsung India. Speaking on the sidelines of the launch of Samsung Fun Club, he said, "The launch will be of mid-end and high-end phones."

This week, the company launched the first phone with a Bengali menu. Samsung E800 (GSM) is a high-end slide-up phone, packed with a host of new and innovative features and priced at Rs 19,999. The phone was launched in Kolkata on the occasion of Durga Puja, targeting Bengali customers.

"We have always believed in offering products that are customised to meet the needs of consumers. Samsung has a very strong relationship with its Bengali consumers. The Samsung E800 with the Bengali menu is a recognition of this relationship, and a small gift for the Puja celebrations," Ahooja said.

The Samsung E800 with its remarkable functionality and futuristic design is operational with a gentle push to the upper panel. The innovative design in the lightweight E800 fits smoothly into the palm of your hand and makes it a stylish accessory. The model has a high-resolution 65K colour TFT LCD screen and a built-in high resolution VGA camera with flash that, as the company claims, captures the clearest of images. The handset also has the photo CLIP feature that enables users to view the caller's picture. Other features include integrated speakerphone with 'echo cancellation technology' that allows one to speak freely while on the move - with noise cancellation and voice clarity.

As part of a marketing initiative, the company has also initiated free downloads of Satish Gujral's paintings on to their mobile phones through the latest Fun Club concept. The Fun Club also facilitates Samsung mobile owners to send e-cards, e-messages, upload photographs and download ring tones and Java games to their cell phones. Alongside downloads the Samsung Fun Club will also provide information to all Samsung mobile phone-related queries, handset models and mobile accessories.

Referring to the initiative of offering downloadable paintings of Gujral, Ahooja said: "We want to give a blend of colour, content and culture to the customers. We hope our mobile customers will enjoy the richness of Satish Gujral's paintings on colour mobile phones, which support 65,000 colours and more. This initiative, we believe, will let mobile phone users know and appreciate the Indian art."

Incidentally, the company is also planning to boost Indian classical music. Princy Bhatnagar, National Marketing Manager, said: "This would be a platform for all the fresh and upcoming artistes. We are coming up with contests by which the artistes can create music and the best self-created music will be made into a ring tone."

"As part of the Diwali offering, we are also planning to provide our customers with Diwali greetings and wallpapers," he added.


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