Top Story


Home >> TREND >> Article

Samsung to focus on Flat TV; launches DNIe vision

Font Size   16
Samsung to focus on Flat TV; launches DNIe vision

Samsung India Electronics re-emphasised the company's focus on Flat TV segment during the launch of DNIe vision TV. "We plan to double the Flat TV volume this year. While last year the contribution from Flat TV was around 48 per cent to the total CTV market, this year we expect that the contribution of Flat TV to be around 90 per cent," said Ravinder Zutshi, Director, Sales.

Presently, Samsung's market share in the Flat TV segment is 21 per cent and the company has kept a target of attaining 28 per cent share in the coming fiscal. On the marketing initiatives, he said, "We will be working more closely with the dealers and intend to double the network of Samsung Digital Homes or Plazas. We intend to increase the retail outlets from 73 to 150 this year," he said.

The company on Thursday launched DNIe vision TV, priced between Rs 6,890 and Rs 20,990. Samsung also launched three digital video camcorders, priced between Rs 25,990 and Rs 69,990. "The product differentiation for Camcorders will be their compact form, convenient functionality and their connectivity with other devices," he added.

Zutshi said that the company is targeting a turnover of Rs 6500 crore this fiscal and is investing $12.5 million in the R&D centre in Noida. "The R&D manpower, which stood at around 200 employees at the end of last year, is being increased to 300 this year," he said, adding, "Samsung India R&D Centre is now developing software for all of Samsung's global requirements or colour televisions -both analog and digital TVs."

Asked on VAT's influence, Zutshi said that there would be some price revisions that will be incorporated. "There would be price revisions on washing machines, refrigerators and air conditioners. However, the major price impact will be on northern and western states barring Rajasthan. The variation will be around five per cent depending on the models," said Zutshi. He also added that southern states like Karnataka and Andhra Pradesh would not be affected.

Samsung is also looking at a brand building exercise this year, leveraging on the cricket and entertainment platform. "We are going to use Team Samsung to endorse our products and at the same time will be boosting the brand by associating with IIFA," he said.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business