Top Story

e4m_logo.png

Home >> Advertising >> Article

Samsung signs up 6 cricket players

17-June-2002
Font Size   16
Share
Samsung signs up 6 cricket players

Samsung has shot a commercial with six cricketers including Rahul Dravid, Javagal Srinath, Har- bhajan Singh, Anil Kumble and Dinesh Mongia for a mega campaign, even as it continues to deny the same.

First it was the Board for Control of Cricket in India that played spoilsport by denying the cricketers permission to go to South Africa (the original venue chosen by the company) ‘for a commercial venture’ immediately after they returned from the West Indies earlier this month.

The campaign, planned as a big surprise, is wrapped under a cloak of secrecy, with the Samsung stoutly denying the development. But the fact remains that with the Indian team due to leave for England next week, the shooting schedule had to be reworked and the commercial was finally shot in Mumbai and Chandigarh.

With the FIFA World Cup soccer entering its second phase, consumer electronics companies are already looking forward to the cricket season to drive their marketing initiatives. While most companies are still checking out the pitch, Samsung India has been first off the bat, roping in the six cricketers for the mega campaign, set to coincide with the Mini World Cup, (ICC Trophy) to be played in Sri Lanka in September.

Consumer electronics companies have ‘big plans’ for the cricket season, beginning with India’s tour of England, through the ICC Trophy in September and culminating with the World Cup in February 2003. Though companies are holding their cards close to the chest, the industry is expecting these events to give a big push to sales.

LG Electronics, which is likely to be one of the global sponsors of the World Cup, is also likely to sign up a couple of cricketers for its marketing campaigns in India.

According to Mr Rajeev Karwal, president, CETMA, ‘‘During the 1999 World Cup, the CTV industry had recorded combined sales of 8.61 lakh colour televisions in May and June 1999, which was a growth of 40 per cent over May-June 1998. Cricket continues to be the reigning passion in India and the industry expects a similar growth pattern this time also during the Mini World Cup and World Cup.’’

Source: Financial Express

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India