Top Story


Home >> Advertising >> Article

Samsung signs on Starcom Worldwide as its media AoR; account size pegged at Rs 120 cr

Font Size   16
Samsung signs on Starcom Worldwide as its media AoR; account size pegged at Rs 120 cr

Following a global pitch, wherein Samsung decided to work with Starcom Worldwide as its media AoR, the consumer durable major’s media duties in India, too, would now be handled by Starcom Worldwide. MindShare was the incumbent on the business, and had taken part in this global review. With this, both Starcom Worldwide and Cheil Communications, Samsung’s in-house agency, would now be looking after Samsung’s media duties in India. Executives familiar with the situation peg the account size to be Rs 120 crore this year.

On being questioned on the issue, Ravi Kiran, CEO, Starcom MediaVest Group, South Asia confirmed the development.

Reportedly, Starcom prevailed in the review that also included WPP Group’s MindShare, which handled media duties in about 60 markets, including the US, where spending was valued at about $152 million, according to TNS Media Intelligence.

For Starcom, this is yet another big win on the back of Tata Housing and Kotak Mahindra Group wins in the last one month.

Also see:

Samsung to review its Rs 85-crore media business in India


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

Brands have discovered the immense potential videos hold in today’s socially connected world and organic video virality has become every marketer’s dream

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K