Samsung Telecommunications India has appointed Aamir Khan as brand ambassador for its mobile phones. The company plans to leverage Khan in its brand advertising as well as product advertising for mobile phones.
H B Lee, President & CEO, Samsung South West Asia, said, “The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomised by Aamir Khan, whose quality and depth of work as well as versatility as an actor have made him a much loved and respected actor in India today. We are indeed very proud and privileged to have him as our brand ambassador.”
In sync with its thrust on introducing innovative, consumer oriented, breakthrough technology products, Samsung has announced its new brand positioning for Samsung Mobiles, which is reflected in its new tagline – ‘Next is What ?’ – being used in all the communication material for its mobile phones.
Living up to its promise of ‘Next is What?’, Samsung also announced the launch of five new mobile phones that exemplify cutting edge technology and design innovation. The new handset range targets consumers across the multimedia imaging and music, business lifestyle and popular segments and are priced between Rs 6,649 and Rs 25,000.
“With Aamir Khan as our brand ambassador, our strong, differentiated product line-up, and our enhanced distribution reach, I am confident that we should be in a position to double our market share in India this year,” Lee asserted.