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Samsung Olympic Games campaign launched with new mobile phones

09-June-2007
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Samsung Olympic Games campaign launched with new mobile phones

Samsung Electronics, which is the official worldwide partner in wireless communications equipment for the Beijing 2008 Olympic Games, has launched its campaign with three of its new, high-profile mobile phones designed especially for the grand sports event. The company has also announced the nomination of Olympic gymnastics champion Liu Xuan as Samsung’s Olympic ambassador for the Beijing 2008 Olympic Games.

At the campaign launch held in Beijing, Samsung also announced the launch of Samsung Olympic Games Visual Identity System (SOVIS), Samsung’s Olympic torch relay plan, as well as gave a brief introduction to the Olympic Rendezvous @ Samsung (OR@S). Samsung is committed to building wireless Olympic Games through its Wireless Olympic Works (WOW).

In attendance at the launch was Geesung Choi, President and CEO-Telecommunication Network Business, Samsung Electronics; Keun-Hee Park, President and CEO, Samsung China; Inyong Rhee, Senior Vice President and Chief Communications Officer, Samsung Electronics; Wang Wei, Executive Vice President and Secretary General, Beijing Organising Committee for the Games of the XXIX Olympiad.

“As an official partner of the Olympic Games for wireless communications equipment, Samsung contributes significantly to the Olympic Games by delivering leading wireless communication technologies, services, and support through the Wireless Olympic Works programme. Samsung will go that extra mile to support the Beijing 2008 Olympic Games,” said Choi.

Acknowledging Samsung’s support for the Olympic Games, Yuan Bin, Director of the Marketing Department of the Beijing Organising Committee for the Games of the XXIX Olympiad (BOCOG), said, “Samsung’s experience in sponsoring previous Olympic Games and its technologies in wireless communications makes it an indispensable part of a successful Beijing 2008 Olympic Games.”

Samsung also unveiled the E848 mobile phone designed especially for BOCOG, as well as the P318 and the U308 for joint marketing campaigns with China Mobile. Samsung plans to enhance its brand awareness with the delicate, slide-open E848 handset, and improve the brand perception of both Samsung and China Mobile through their joint promotion of the P318 and the U308 for CMCC network.

Samsung Electronics began its sponsorship with the China Gymnastics Association in 2006. For winning China’s first gold medal for the balance beam at the Sydney 2000 Olympic Games, Liu Xuan was appointed Samsung’s Olympic ambassador. Samsung has complete confidence in its marketing campaigns with Liu as its ambassador. Liu is also the first Chinese national nominated to be a Samsung Olympic ambassador, following Australian runner Cathy Freeman at the Athens 2004 Olympic Games, and Italian skier Alberto Tomba at the Torino 2006 Olympic Winter Games.

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