Samsung Electronics has launched the SGH-D 500, which has been selected as the world's best mobile handset at 3GSM Association World Congress at Cannes in February 2005 among 480 initial entries, in Kolkata on Tuesday.
"Samsung plans to double the sales volumes for mobile phones compared to last year. Out of this, 80 per cent of sales will be from colour and camera phones," said Ruchika Batra, GM, Corporate Communications, Samsung India.
The phone is priced at Rs 22,499 and it provides high-end features like 96MB of user memory, a 1.3 Mega pixel camera, 2,62,000 colour, 1.9 inch TFT LCD screen for remarkable colour and clarity of images, video recording and messaging, blue tooth, email and syncML connectivity. It also provides 64 polyphonic ring tones; an enhanced voice clarity speaker phone and an MP3 Player. The phone also supports messaging in Hindi, Marathi, Tamil, Bengali, Punjabi, Gujarati and Kannada.
H C Ryu, Director, Sales and Marketing (HHP), Samsung India, said, "We expect to fuel the growth of the colour and camera phone segment in the country by launching one of our best phones in the Indian market. We expect to achieve the no.1 position in the premium segment of the mobile handset market in the country by 2007."
On the new launches, he said, "We plan to sustain the excitement in the market by launching new technology models every quarter." In the first quarter itself, the company has introduced 8 new handset models in the country. In addition to the D-500, Samsung also announced the launch of three new handset models-SGH -E 630, the SGH-E330 and the SGH -N 700. While E 630 is priced at Rs.12,949, E-330 is available at Rs.10,249 and N-700 at Rs.3,999.
As part of the promotional strategy, the company has also lined up campaigns. Batra said, "There is a print commercial which will hit on Wednesday and this would be followed by a television commercial. The TV campaign would be the global ad that will run in India too." As part of the branding initiative, the company in order to strengthen the lifestyle association for its mobile phones, has also tied up with Lakme India Fashion Week as associate sponsors. At the Lakme India Fashion week, the company will have a strong onsite presence during the event and will carry out a fashion show themed around the D 500.