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Samsung launches ‘Bordeaux’ range of LCD panels; eyes 50 pc market share by year-end

31-May-2006
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Samsung launches ‘Bordeaux’ range of LCD panels; eyes 50 pc market share by year-end

Samsung India has announced the launch of its ‘Bordeaux’ series of LCD panels in the Indian market. Available in 26”, 32” and 40” screen sizes, the Bordeaux range is priced between Rs 34,990 and Rs 300,000.

“Product innovation, technology leadership and design represent the pillars of our brand strategy and the Bordeaux LCD range is another fitting example of this approach,” said R Zutshi, Deputy Managing Director, Samsung India.

As a reflection of its commitment to growing the LCD market in India and in recognition of its huge potential, Samsung India has also announced its plans to manufacture flat panel televisions in India. “We plan to commence manufacturing LCD televisions at our high tech Noida CTV facility from the third quarter of this year,” said Pradeep Tognatta, Director-Sales, Samsung India.

Samsung India is aiming for a 50 per cent market share in the LCD market in India by the end of this year. To announce the launch, the Korean major will be also unveiling in India their global ad films created by Leo Burnett, New York.

The company has also launched its new home theatre HT-XQ100 in India. “This home theatre model has been specially designed by the Samsung R&D team to match the elegance and sophistication of the ‘Bordeaux ’series. The HT-XQ100 represents a classic example of solution marketing by an electronics company and we are very proud to bring this industry-first initiative to India,” Tognatta said.

Samsung is offering a ‘Triple Zero’ (zero processing fee, zero interest and zero dealer buy down) finance offer on its entire LCD range during the 2006 FIFA World Cup period.

“Our new, enhanced LCD range, coupled with our attractive finance offer available on the LCD range during the World Cup Soccer period, should incentivise consumers to enjoy the thrill of the soccer game, live on their Samsung LCD TVs. We are expecting a 30 per cent jump in our CTV sales during the May-June period this year over the corresponding period last year,” Zutshi said.

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