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Samsung India scouts for media partner

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Samsung India scouts for media partner

Samsung India is scouting for a media partner, confirmed industry insiders to exchange4media.

The company has called for a multi-agency pitch, which is said to take place next week.

The media duties for the brand are currently being handled by Starcom MediaVest Group. Though the exact account size could not be ascertained at the time of filing the report, it is estimated to be upwards of Rs 400 crore.

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