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Samsung eyes 50% market share in flat panel television category

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Samsung eyes 50% market share in flat panel television category

Samsung India Electronics is eyeing 50 per cent market share in the flat panel category in 2007. This was announced during the unveiling of three new series of LCD TVs under names Mosel Blaque, Bordeux Art and Sonama Trenz and four new models of plasma televisions in the Capital on April 20, 2007.

Said Samsung India Deputy Managing Director Ravinder Zutshi, “Based on our innovative product offerings in the flat TV and flat panel categories, our attractive pricing and our efforts in the direction of enhancing awareness in these categories, we expect to play a leadership role in fuelling the transition from curved TVs to flat and flat panel TVs in India.”

Keeping in view the market share target, the company, which started manufacturing flat panel televisions at its Noida plant last June, is planning to start production of these sets at its Chennai plant in August this year to enhance the production capacity. About the new plant in Chennai, Samsung India Director- Sales, Pradeep Tognatta, said, “The LCD TV manufacturing capacity of the Chennai facility will be 200,000 units per annum.”

He added, “Flat panel TVs should contribute 11 per cent by volume to our total TV sales this year and we expect this contribution to grow to at least 30 per cent by 2009”.

Notably, the market for flat panel televisions is expected to touch 400,000 units this year.

In the newly launched range, the Samsung Mosel Blaque LCD series is available in 40 inches, 46 inches and 52 inches screen sizes and is priced at Rs 150,000, Rs 240,000 and Rs 500,000 respectively. The Sonama Trenz LCD range is also available in three models in the range of Rs 60,000 to Rs 150,000. In the advanced Bordeux Art LCD series, the 32 inches model is priced at Rs 65,000, the 37 inches model at Rs 85,000 and the 40 inches model at Rs 105,000.

With the introduction of the new LCD series, Samsung now boasts of a range comprising 12 LCD models.

With the launch of four new Plasma models, Samsung now has five plasma models in the market with prices ranging from Rs 89,000 to Rs 540,000 with screen sizes going up to 63 inches. Samsung is targeting 40 per cent market share in this category this year.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.