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Samsung aims at leadership in mobile convergence, launches handset with FM radio

03-June-2005
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Samsung aims at leadership in mobile convergence, launches handset with FM radio

Based on the growing popularity of FM radio among mobile phone users, Samsung has launched the SGH C230 model with digital stereo FM radio, besides the new SGH X640 camera phone. SGH C230 is the first GSM handset in the Samsung range to support FM radio and at 70 gm, it is the lightest in its category.

Said H C Ryu, Director (Telecom), Samsung India, “We expect to fuel growth of the colour and camera phone segment by launching our technology driven, innovative products in the Indian market.” Samsung India is targeting over 90 per cent of its sales to come from the colour/camera phone market. It has already launched 10 new GSM models in the first five months of the year, and plans to introduce 12 more models in the second half of the year.

“The need for the high data transmission speeds is fuelling wireless technology trends from analog to digital and going forward with the 3G and 4G applications. We want to lead in the convergence arena so that our users can truly enjoy the benefits of wireless technology. The company plans to continue leveraging its leadership in both GSM and CDMA protocols in the Indian market and is targeting a 30 per cent market share by 2007,” Ryu said.

The SGH C230 has a vivid 65,000 colour display, 40 polyphonic ring tones, voice recording functionality, and 1,000 phonebook memories among other features. Priced at Rs 6249, the model supports seven regional language menus.

The SGH X640 comes with a high resolution VGA camera with 4X digital zoom, 65,000 color display and a shiny self-portrait mirror making picture taking easy. Weighing 85 gm, this tri-band model comes with a 1,000 phone book memory and a photo caller ID and is priced at Rs 8699.

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