Top Story


Home >> Advertising >> Article

Sampurn Media forays into online advertising space with Sampurn Ads

Font Size   16
Sampurn Media forays into online advertising space with Sampurn Ads

After establishing itself in the competitive field of news syndication service, entertainment news agency Sampurn Media is now foraying into the online advertising space with its new advertising programme, ‘Sampurn Ads’.

Elaborating on the new initiative, Sampurn Anand, CEO, Sampurn Media, said, “In online publication business, two integral ingredients are content and advertisement. Without content, a publisher cannot expect traffic, and without advertisement, he/she cannot afford the day-to-day expenses of publication. Hence, after supplying the publishers with content, it was very natural for us to look at their other need, advertisement. Hence, we are supplying online publications with all its needs. Now they don’t need to run around gathering stories and then wooing advertisers.”

Sampurn Media is already catering to print and web publications like The Telegraph, The Statesman, The Asian Age, Deccan Chronicle, Deccan Herald, The Hindu, Rajasthan Patrika, Punjab Kesari,, and, among others.

By adding online advertising solution provider tag to it, the company has further strengthened its position in the field of online business. Sampurn Media, the parent company of Sampurn Ads, was launched in January 2006.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow