Ahmedabad-based Sambhaav Media has won the bid for advertisements on 1,096 buses of the Ahmedabad Municipal Transport Service (AMTS) for the next three years. Krishna Communications was handling the account for the last seven years.
The bidding process started in the first week of March and saw participation of Krishna Communications, United Publicity and Sambhaav Media with the latter emerging as the highest bidder. Sambhaav’s winning bid was in the region of Rs 7.7 crore. Krishna Communications was the second highest bidder.
Sambhaav has bagged the contract for the next three years and the tender includes 400 new CNG buses, 500 regular buses and 200 mini buses. Some of the sectors that show strong interest in advertising on these buses are cement companies, private banks and the telecom sector.
Kiran Vadodaria, Sambhaav Group CMD, said, “It’s an excellent addition to our portfolio. Various brands have been using buses that have been a proven media for their sales promotion. Our job is to get better brands by convincing them that buses are a very good mobile outdoor media that can give them high visibility across Ahmedabad.”
Commenting on the advertising revenue that clients can get out of choosing this medium, Vadodaria said, “I see it as a very cost-effective media. If you look at outdoor options, buses are the most economical media. Clients can get more eyeballs.”
For the record, the AMTS win for buses has made Sambhaav Media Ltd a premier outdoor company in Gujarat with a bouquet of offerings that include hoardings, bus shelters and Ahmedabad city buses.
It is learnt that Krishna Communications had approached the Ahmedabad High Court after the lower court refused to grant a stay on the bidding. They made a plea that the bidding process of AMTS was faulty. While the HC dismissed the plea, the legal tussle delayed the selection process.