Madison Media won the CNN IBN Agency of the Year Award, at exchange4media Group’s Media Ace Awards that were recently held in Mumbai. The winner was decided by a jury of industry veterans and was based on the media solutions delivered and business produced as well as the agency’s capacity to bring in new clients while retaining those already on roster.
Commenting on the agency’s win, Sam Balsara, Chairman, Madison World said, “I think it’s particularly heartening for me that after 27 years of Madison, we continue to be young and competitive. We continue to win businesses and stay relevant in an ever-changing media world which poses its own problems. It is gratifying for me that out of 17 media agencies the eminent jury chose Madison as the winner for the Agency of the Year Award.”
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At the first ever edition of exchange4media Group’s Media Ace Awards, GroupM has won Agency Network of the Year award, while Madison Media has been named Agency of the Year. Carat Media took home Runner Up award for Agency of the Year followed by second Runner Up Mindshare.
Mindshare also won the Innovative Agency of the Year Award. Runner Up in the same category was Lodestar UM.
Mindshare West won the Best Regional Office of the Year Award, the Runner Up for which was Mediabrands Bangalore.