The International Advertising Association (IAA) recently held a one-on-one with Sam Balsara, where the ad veteran interacted with Young Professionals of IAA’s India Chapter at the NDTV Media Training Centre in Gurgaon.
Avinash Pandey, Vice President and Head of Revenue, STAR News & Convener of IAA Young Professionals Chapter, introduced Sam Balsara and his daughter Lara Balsara.
Balsara, Chairman & Managing Director, Madison World, then shared anecdotes on his journey till date, right from his childhood days in Bangalore, to getting rejected by IIMs and how he survived the shock of losing 70 per cent of his business overnight. Recalling his experiences with clients, models, actors, producers, Balsara regaled the audience about a time and life that most of the audience found difficultly in believing that it existed.
Drawing inspiration from Al Ries, Lara Balsara, who is Business Development & Diversification Manager at Madison India, succinctly drew up the 10 Immutable Laws of Madison, which range from focus, to diversification to the power of PR, to disadvantages - all of which have played a role in the survival and growth of Madison.
The session ended with a Q&A round where the Young Professionals seized the opportunity to ask Balsara a lot of questions.
Speaking on the occasion, Raj Nayak, President, IAA India Chapter, said that this was the first such interactive session organised for the Young Professionals. He promised to hold similar events at least once a month across the country to rope in more and more young professionals to the IAA YP Chapter and also to give them an opportunity to relate one to one with more such industry leaders.