Salt Brand Solutions has won the brand mandate for Lechal, haptic footwear brand.
“The entire team fell in love with the shoes. In fact, every member of the pitch team placed their pre-orders as soon as they got the brief.” said Siddhartha Singh, CEO, Salt Brand Solutions.
Krispian Lawrence, Co-founder and CEO of Ducere Technologies, which manufactures Lechal, said, “While we make smart footwear that knows its way around, we look forward to Salt's expertise in telling us where to take the brand.”
Siddhartha Singh pointed out that, “Lechal would be the first global Indian brand. We are aligning our strategies to match the brand’s ambitions.”
Lechal footwear was born out of an impulse to use technology to make effortless and intuitive navigation a reality. This simplicity is aimed to be reflected in Lechal’s design philosophy and aesthetic.