Hoping to reach out to masses and increase its brand recall value in Tier-II and Tier-III, Yatra.com has brought Bollywood superstar, Salman Khan as a shareholder and brand ambassador of the brand.
Commenting on the association with Khan, Dhruv Shringi, CEO and Co-Founder, Yatra.com said, “We are delighted to have Salman Khan as part of the Yatra family both as a brand ambassador and shareholder. We have always wanted expand to newer mass markets and associating with Salman Khan would enable us to do the same.”
On his turn, Khan said that he has “immense confidence on the brand”. “I am hopeful that the association will be beneficial for the both of us,” he added.
Yatra.com will be launching its new marketing campaign with Salman Khan in April. The ad will leverage Khan's flamboyance and humour. Khan will be the face of the brand both in India and the US markets.
In return Yatra.com will make make it possible to contribute a token amount to Khan's NGO venture, Being Human, every time a transaction takes place on its website. The company will also sell Being Human merchandise on its website. The revenues generated from these sales will go to the NGO.