Sainath Saraban has been promoted as Executive Creative Director, Leo Burnett, Delhi. In his new role, he would be spearheading the creative team in Delhi. The development was confirmed by Jayshree Sundar, President-North, Leo Burnett. Saraban had joined the agency 14 months back as Creative Director.
Said Sundar, “Sainath is one of the best creative talent that India has today. He has a clear understanding of consumers and the popular culture, which helps and reflects in the work that he does for various brands.”
Saraban will be reporting to Sundar and KV Sridhar. He has earlier worked with JWT Delhi for five years apart from a stint with McCann Erickson Delhi. He has also worked with JWT, Bangalore for three and a half years.
Elaborating on his new role, he said, “The mandate is to balance the organic growth of the agency simultaneously with winning awards. I believe in the dictum of freedom, which allows people to deliver their best without any pressure. I have always, in the past and present, worked with people who have given me this kind of freedom and I can’t thank them enough for this. I follow the same principle where my team has the freedom to do what they think is best.”
When asked to define his trademark, Saraban said, “That definitely would be versatility. I presume and I hope others would agree that I have the ability and understanding to work on any category of product. I guess, being flexible and fluid would be appropriate to define my style of work.”
Kingfisher, McDowell’s No. 1, Thums Up, Maaza and Makemytrip.com are some of the well-known brands that Saraban has handled in his career.