Sahara One Motion Pictures has launched the nation’s first video website for forthcoming film, ‘Home Delivery’, with the entire cast of the film shooting especially for the website.
Said Sandeep Bhargava, Chief Operating Officer, Sahara One Motion Pictures, “It is a matter of great pride for us to have launched the nation’s first video website, and it is especially satisfying that the first video website in the country is for a Bollywood film that has been produced by Sahara One Motion Pictures. We commissioned Hungama-IndiaFM to script and direct the interactive elements of the website. www.homedeliverythefilm.com will provide visitors an extremely engaging and interactive online experience.”
As the user enters the website, he is welcomed by the pizza delivery man in ‘Home Delivery’ (played by versatile actor Boman Irani), who takes the user on a virtual tour to meet the characters in their individual settings, at their personal best through dialogue and actions.
The website offers optimum levels of surfing pleasure for all kinds of Internet connections – a high resolution broadband version as well as a lower resolution HTML version.
Elaborating on the rationale behind this venture, Priti Shahani, Head of Marketing, Sahara One Motion Pictures, said, “We were looking for innovative means to promote the movie online, and wanted something that was totally new to India. We particularly wanted to break the mould followed by the industry as we believe that technology offers tremendous and as yet under-utilised scope for film promotions.”
Explaining that the concept was definitely a benchmark when it came to movie websites, Shahani added, “The longer the users stay on the site, the more connected they become with the movie, and the higher the probability that they will go out to see the film when it is released.”
Carlton D’Silva, Creative Director, Hungama.com, said, “Sahara One Motion Pictures required a website to compliment the film. Creating a video website was an apt way to promote the film as people can relate to each character and get a feel of their mannerisms. At the same time, users could have a little fun while they are surfing.”
D’Silva added, “As technology evolves and connectivity becomes more accessible, video websites will become the trend of the next few years. More brands and producers will look at doing the same as the quality of interaction would be greater and the results better.”