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SaharaOne bags telecast rights of Bollywood concert

SaharaOne bags telecast rights of Bollywood concert

Author | exchange4media Mumbai Bureau | Tuesday, May 09,2006 9:13 AM

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SaharaOne bags telecast rights of Bollywood concert

After being cricket heavy for the past few months, SaharaOne is back to doing what it is best associated with – movies and related entertainment. The channel has bagged telecast rights of Bollywood concert Rockstar 2006. The concert is being held in the US, Canada and UK during May and June and features stars like Salman Khan, John Abraham, Shahid Kapoor, Kareena Kapoor, Mallika Sherawat, Esha Deol and Zayed Khan.

Rockstar 2006 comprises 15 shows over a period of 45 days. Sahara One Television will give a unique opportunity to catch the action live at Rockstar 2006. And for those who will miss the action live, they can catch the 12-episode interactive special on the concerts on the channel with seven Bollywood icons and watch the ‘behind the scenes’ of their stay, with footage from rehearsals, interviews, run-up to the big show, the hustle-bustle in the green room, and the moments building up to the final show.

Shantonu Aditya, CEO, Sahara One Media and Entertainment Ltd, said, “It has always been our constant endeavour to connect with our audiences by reinventing entertainment options. Bollywood is something that perks up every Indian soul. The fact that Rockstar 2006 will be held in the US, Canada and the UK explains the huge appeal of Bollywood in these countries. We wanted to give our Indian audiences a feel of the same vibe and are, therefore, pleased to bring the Rockstar 2006 to our viewers.”

Since the event is over a month long, SaharaOne has built up lots of excitement around it, which will unfold as the event date approaches.

Tags: e4m

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