Top Story


Home >> Advertising >> Article

SaharaOne bags telecast rights of Bollywood concert

Font Size   16
SaharaOne bags telecast rights of Bollywood concert

After being cricket heavy for the past few months, SaharaOne is back to doing what it is best associated with – movies and related entertainment. The channel has bagged telecast rights of Bollywood concert Rockstar 2006. The concert is being held in the US, Canada and UK during May and June and features stars like Salman Khan, John Abraham, Shahid Kapoor, Kareena Kapoor, Mallika Sherawat, Esha Deol and Zayed Khan.

Rockstar 2006 comprises 15 shows over a period of 45 days. Sahara One Television will give a unique opportunity to catch the action live at Rockstar 2006. And for those who will miss the action live, they can catch the 12-episode interactive special on the concerts on the channel with seven Bollywood icons and watch the ‘behind the scenes’ of their stay, with footage from rehearsals, interviews, run-up to the big show, the hustle-bustle in the green room, and the moments building up to the final show.

Shantonu Aditya, CEO, Sahara One Media and Entertainment Ltd, said, “It has always been our constant endeavour to connect with our audiences by reinventing entertainment options. Bollywood is something that perks up every Indian soul. The fact that Rockstar 2006 will be held in the US, Canada and the UK explains the huge appeal of Bollywood in these countries. We wanted to give our Indian audiences a feel of the same vibe and are, therefore, pleased to bring the Rockstar 2006 to our viewers.”

Since the event is over a month long, SaharaOne has built up lots of excitement around it, which will unfold as the event date approaches.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.