After being cricket heavy for the
past few months, SaharaOne is back to doing what it is
best associated with – movies and related
entertainment. The channel has bagged telecast rights
of Bollywood concert Rockstar 2006. The concert is
being held in the US, Canada and UK during May and
June and features stars like Salman Khan, John
Abraham, Shahid Kapoor, Kareena Kapoor, Mallika
Sherawat, Esha Deol and Zayed Khan.
Rockstar 2006 comprises 15 shows over a period of 45
days. Sahara One Television will give a unique
opportunity to catch the action live at Rockstar 2006.
And for those who will miss the action live, they can
catch the 12-episode interactive special on the
concerts on the channel with seven Bollywood icons and
watch the ‘behind the scenes’ of their stay, with
footage from rehearsals, interviews, run-up to the big
show, the hustle-bustle in the green room, and the
moments building up to the final show.
Shantonu Aditya, CEO, Sahara One Media and
Entertainment Ltd, said, “It has always been our
constant endeavour to connect with our audiences by
reinventing entertainment options. Bollywood is
something that perks up every Indian soul. The fact
that Rockstar 2006 will be held in the US, Canada and
the UK explains the huge appeal of Bollywood in these
countries. We wanted to give our Indian audiences a
feel of the same vibe and are, therefore, pleased to
bring the Rockstar 2006 to our viewers.”
Since the event is over a month long,
SaharaOne has built up lots of excitement around it,
which will unfold as the event date approaches.