Sahara India Television Network (SITVN), the news channel business of Sahara India, has appointed MediaSys Solutions as its exclusive advertising sales partner in India. As part of the agreement, MediaSys Solutions will be responsible for selling airtime for the bouquet of six Sahara Samay News Channels’ Network bouquet.
MediaSys will also provide services in the area of packaging, events, brand development. The arrangement will be functional immediately, with elections coverage being the tent pole event for this quarter with an array of unique opportunities and innovations through this platform.
Commenting on the partnership, Sumit Roy, Media Head, Sahara India, said, “As part of our strategic initiatives to further strengthen Sahara Samay’s position in the industry, we have appointed MediaSys as an exclusive advertising partner for our channel. We believe that this arrangement will enable us to deploy our sales resources more effectively and we are sure that this partnership would augment our branding efforts as well.”
SITVN, under its Sahara Samay Network, covers the country through ‘Samay’ National and five focussed channels for the nine states of Uttar Pradesh, Uttaranchal, Bihar, Jharkhand, Madhya Pradesh, Chhatisgarh, Delhi NCR, Haryana, and Maharashtra.
MediaSys Solutions is an evolved outsourcing model. Commenting on the appointment, Kaacon Sethi, Partner, MediaSys Solutions, said, “We are extremely glad to partner SITVN, one of the leading companies in television news channels. We believe that Sahara Samay is strategically poised to take a big leap forward in the genre and there are huge opportunities that are still untapped.”
On MediaSys, she said, “Our vision is to make MediaSys the best resources company. Early acceptance from media owners across broadcasting and publishing for our business model has vindicated our instinct.”