Sahara Mutual Fund has initiated a major marketing activity. For this, it has tied up with Percept H as its creative agency and Carat as the media planning agency, while the media buying is done in-house. The account size is not disclosed as yet.
The current outdoor promotion is a teaser campaign and will eventually lead to the unfolding of a new corporate identity.
Sahara Mutual Fund was set up on July 18, 1996 with Sahara India Financial Corporation Ltd. as the sponsor. Sahara Asset Management Company Pvt Ltd, incorporated on August 31, 1995, works as the AMC of Sahara Mutual Fund.
The mutual fund industry is one of the fastest growing sectors in India with an average CAGR of 20 per cent over the past five years. In this scenario, Sahara Mutual Funds aims to revolutionise the Indian AMC industry with a mission to give every class of investors a profitable and prudent investment option with a perfect balance of returns, safety and liquidity.