Safilo brings Giorgio Armani Sunglasses to India

Safilo brings Giorgio Armani Sunglasses to India

Author | exchange4media Chennai Bureau | Wednesday, Mar 17,2004 10:45 AM

Safilo brings Giorgio Armani Sunglasses to India

With the urban Indian looking for new ways to demonstrate his wealth, a larger number of premium foreign brands are making a beeline for the Indian market. People are opening their wallets for everything from apparel, watches perfumes, to sunglasses – no matter if it comes to a five or six-figure price. Given the scenario, many foreign brands are taking this opportunity to introduce the high-end customer to their brands.

Today it is Safilo, the Italian fashion eyewear major, who has launched the Giorgio Armani collection of swish-and-modish sunglasses to battle the scorching sun. Among the collection's most distinctive details are the slender metal temples, adopted even on models with larger shapes for an elegant effect. The “Giorgio Armani” logo is screen printed or engraved on a metal logo plate positioned at the beginning of the temples.

Priced between Rs 7700 – Rs 11000, the optical frames are characterised by clean, polished designs that favour rectangular and oval shapes. Made of Optyl or steel and beta titanium, they are characterised by their featherweight lightness. The temples come with a distinctive, curved design, with flex temples on some models for absolute comfort.

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