Saffola Masala Oats’ has launched a new campaign showcasing its unique Chefs Choice range. Leading the launch communication is the brand ambassador of Saffola Masala Oats - Indian Celebrity Chef Kunal Kapur, who has played an integral role in creating the new Italian and Chinese flavors.
The brand has kick started the launch through its new advertising campaign featuring Kapur. The campaign highlights the dilemma of consumers who crave for exciting and savory snacks but feel guilty giving into the temptation of unhealthy munching. Two, 30-second television commercials which recently went on air, showcase Kapur providing the perfect guilt-free solution to their problems by infusing the flavors they crave for- Chinese and Italian, in the goodness of Oats.
Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “We have launched the new Chinese and Italian variants keeping in mind that consumers crave for these exciting flavours during snacking occasions. Through our new campaign, we want to drive the message that one can satisfy craving for their favourite flavours through Saffola Masala Oats without the guilt of eating heavy snacks. We are delighted to have Kunal Kapur as the face of the brand. His culinary expertise and a healthy lifestyle approach reflects the core values of our brand. We are confident that this association will go a long way in offering consumers many more delightful taste options that they can choose from and stay healthy at the same time.”
Pradyumna Chauhan, National Creative Director, McCann Erickson said, “Saffola Masala Oats is doing phenomenal in the market. And the task with the launch of these two flavours is to take that to the next level. So we have done two things with the campaign. One, keep the promise 'don't hold back but khao jee bhar ke' again at the very centre. And two, really give distinct Chinese and Italian flavors to the two films in terms of cinematic treatment. Now all we want to say to our consumers is- bon appetit!”
Subbu, Executive Creative Director McCann Erickson added, “After the phenomenal success of Saffola Masala Oats, it was creatively a very challenging task to showcase 'craving' while 'announcing ' two new flavours. We interlaced innovative food shots with classical emotions to create an emotionally and visually 'appetizing' commercial!”
You can watch the TVC here:
Creative agency – McCann Mumbai
Ad Director- Shujaat Saudagar, BootPolissh
Creative team- Pradyumna Chauhan, Subbu
Account Management- Sarita Raghavan, Renjita Menon
Account Planning- Suraja Kishore, Rajesh Sharma, Akhilesh Nath