Saffola Gold’s latest television commercial has topped the survey of the best Indian television commercial in January 2007. Synovate Research and TV-Ad-Indx carried out the survey. McCann Erickson is the creative agency and Madison Media is the media agency. The film was made by Abhinay Deo.
The commercials in the survey were categorised on the parameters of Awareness, Brand Recall, Likeability and Credibility. Saffola Gold bagged 346 points overall and came up trumps beating 14 other leading brands in its league.
R Chandraseker, Category Head, Marico Ltd, said, “In the last year we have consistently delivered brilliant advertising and innovations and it has not only worked in brand building but also brought tremendous business. If you observe Saffola’s recent advertising and marketing innovation, it is not only recognised by the consumers but also by the industry at large with awards like EMVIES, Effie and so on. Saffola has been able to connect with the audience with real life insights.”
For Saffola Gold the objective is to continue the preventive heart care platform journey. Synovate TV-Ad-Indx conducted the survey to understand the impact of these ads on the consumer.