The Royal Bank of Scotland Group (RBS) has roped in Sachin Tendulkar as its global ambassador. This marks RBS’ first major sponsorship in the Asia Pacific region where Tendulkar will represent the financial services company in its key markets, including India, the Middle East and the Asia Pacific region.
As an RBS ambassador, Tendulkar would help raise awareness of the RBS brand across the Asia Pacific region as the face of RBS through a series of corporate advertising campaigns. He joins an elite team of RBS ambassadors that includes golfing great Jack Nicklaus, Formula One champion Sir Jackie Stewart, as well as golfers Luke Donald and Paula Creamer.
John McCormick, Chairman-Asia Pacific, RBS Group, said, “Every now and again a player appears on the scene who will change the way the game is played. We are extremely excited that Sachin Tendulkar has agreed to become an RBS ambassador. As one of the world’s true sporting legends with fans across the globe, Sachin is the perfect ambassador for RBS. He represents everything we admire in sport – focus, determination and achievement. RBS has had a presence in India since 2002. We recognise the significant growth potential in India and are working closely with the Indian regulators to integrate the ABN AMRO businesses that we acquired.”
RBS has also announces that it would extend its support for cricket in India through a series of associate sponsorships for the upcoming Australia Test series and the seven England ODIs. The culmination of RBS’ support for international cricket in India in 2008 would be the two Test match series against England with the winners picking up the inaugural RBS Cup.